📌 Short Overview
What is the Retargeting Impact Estimator?
It’s a simple calculator that helps you understand how retargeting can improve your conversion rate in advertising campaigns.
How does it work?
1️⃣ Choose retargeting channels (Facebook, Google, Email, etc.).
2️⃣ Adjust the audience coverage for each channel.
3️⃣ See instant results – the calculator shows how your conversion rate can improve.
4️⃣ Visualize the impact with a “before & after” comparison.
Who is it for?
✅ Marketers – to plan retargeting strategies more effectively.
✅ Business owners – to decide where to invest in advertising.
✅ Ad agencies – to demonstrate the value of retargeting to clients.
🎯 Why use it?
Retargeting is powerful, but its impact isn’t always obvious. This tool helps you see the real benefits and make smarter advertising decisions! 🚀
Retargeting Impact Estimator
%Select Retargeting Channels:
Expected Conversion Rate: 5%
📊 Detailed Explanation
What is Retargeting?
Retargeting is a marketing strategy where you show ads to people who have already interacted with your brand (visited your website, clicked an ad, opened an email, etc.). It helps bring back potential customers and increase conversions.
However, different retargeting channels (like Facebook, Google, or Email Marketing) have different levels of effectiveness. The challenge is figuring out how much impact each channel will have on your conversion rate.
That’s where the Retargeting Impact Estimator comes in!
How the Retargeting Impact Estimator Works
📌 Step 1: Select Retargeting Channels
You can choose multiple retargeting platforms:
✅ Facebook/Instagram
✅ Google Ads
✅ Email Marketing
✅ Twitter
✅ LinkedIn
✅ SEO
✅ ABM (Account-Based Marketing)
📌 Step 2: Adjust Audience Reach
For each channel, use a slider to set how much of your audience you will target (e.g., 50%, 70%, etc.).
📌 Step 3: See the Predicted Conversion Increase
The tool uses industry benchmark data to estimate how much each channel will improve your conversion rate.
📌 Step 4: View the Results
- See the expected new conversion rate as a percentage.
- Compare before & after results on a bar chart.
- Make informed decisions about where to invest your advertising budget.
Why is this Useful?
✅ Helps you decide if retargeting is worth it before spending money.
✅ Shows which platforms give the best ROI for retargeting.
✅ Gives a clear, data-driven estimation instead of guessing.
✅ Saves time and money by optimizing ad campaigns.
Who Should Use This?
💼 Digital Marketers – to plan and optimize retargeting campaigns.
📈 Business Owners – to decide where to allocate ad budgets.
🏢 Advertising Agencies – to show clients how retargeting improves performance.
How to Use It?
This calculator is fully interactive and works in real-time. Just:
1️⃣ Enter your baseline conversion rate
2️⃣ Select channels and adjust audience reach
3️⃣ Instantly see the impact on conversion rates!
🚀 Try it now and make better retargeting decisions!
