Category: Business

  • My services:

    Mentorship & Startup Support in San Francisco

    Mentorship and support for entrepreneurs looking to expand in the San Francisco Bay Area. 

    IT and Marketing Services

    • 🎥 Video Creation, Editing and Design
    • 🔍 Advertising and Analytics
    • 🏗 CRM and Business Process
    • 🌐 Website Development
    • Website Speed Optimization
    • 🛠 DevOps and Cloud Technologies
    • Engagement + Gamification tools

    1️⃣ 🎥 Video Creation (AI), Editing and Design

    • Creating business videos for websites and social media advertising.
    • Canva Pro – graphic and animation design.
    • Adobe Premiere Pro / After Effects / DaVinci Resolve – video editing and animation.
    • Postings – social media content automation.

    2️⃣ 🔍 Advertising and Analytics

    • Google Ads & Google Analytics – creating and optimizing ad campaigns.
    • Google Tag Manager – advanced event tracking and conversion setup.
    • Facebook Ads (Meta Ads) – targeted advertising on Facebook and Instagram.
    • LinkedIn Ads – business segment promotion and B2B marketing.
    • Make & Zyker – automation of processes between different services.

    3️⃣ ⚡ Website Speed Optimization

    • Improving site load speed, SEO, and user experience.
    tatianaSF.com - Google Diagnose performance issues.
    tatianaSF.com – Google Diagnose performance issues.

    4️⃣ 🌐 Website and E-commerce Development

    • Bubble – no-code web application development.
    • Shopify – creating online stores.
    • WordPress – website setup, customization, and maintenance.

    5️⃣ 🏗 CRM and Business Process Management

    • HubSpot / Pipedrive / Salesforce – CRM system setup and optimization.
    • Trello / Asana / ClickUp – project and task management.
    • Airtable / Notion – databases and information structuring.

    6️⃣ 🛠 DevOps and Cloud Technologies

    • Cloudflare – website acceleration and DDoS protection.
    • Amazon Web Services (AWS) / Google Cloud Platform (GCP) / DigitalOcean – cloud solutions, hosting, backups, security.
    • Netlify / Vercel – fast hosting for websites.
    • Engagement + Gamification tools

    7️⃣ Engagement + Gamification tools

    • This tool combines engagement tracking and gamification strategies to enhance user participation and foster a fun, interactive environment.
    • It enables businesses to incorporate game-like features such as rewards, challenges, and points, while also providing analytics to measure user engagement.
    • Perfect for brands looking to create a more dynamic and enjoyable experience for their audience, it helps increase motivation, drive conversions, and build long-lasting user relationships.”

    🏆 Why Choose Us?

    We have just started this business and we are ready to work with 75% off.

    A team of hardworking professionals under my supervision – a proven track record of quality and time management. We work with strict deadlines and always deliver on time.
    ✅ Experience with leading platforms and the latest tools.
    ✅ Flexible collaboration terms and a personalized approach.
    ✅ We have a developer on the team who can create customized solutions for your business.

    Name your plan

    $0

    consultation

    Name your plan
    $299

    Set up and 1 week project

    Name your plan

    $999

    3 days project

    Find us

    We are San Francisco Based
    text me: 415-326-6463
    525 Market Street
    San Francisco, CA
    Business hours
    Monday
    Tuesday
    Wednesday
    Thursday
    Friday
    Saturday

    9 am – 8:30 pm

    tatianaSF.com – Google Diagnose performance issues.

    tatianaSF.com - Google Diagnose performance issues.
    tatianaSF.com – Google Diagnose performance issues.

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  • The Surprising Return of the SF Bay Area: Why I’m Back and Why You Should Be Too

    The Surprising Return of the SF Bay Area: Why I’m Back and Why You Should Be Too

    After spending a significant portion of my time outside of the SF Bay Area, I’ve come to a realization: it’s time to come back.

    Like many others, I had my reasons for stepping away, but now I’m back, and so are a lot of other leaders and executives. The pandemic changed how we think about location and work, but there’s something about the SF Bay that draws us back.

    I spent the majority of the last few years in Southern California, with a bit of time in Palo Alto, and even less elsewhere. For me, it wasn’t about working by the beach; it was about family. But still, I never thought I’d leave the Bay, and yet I did. Now, I’m here to tell you that the SF Bay Area is bouncing back, and it’s worth reconsidering your stance on being here too.

    Why SF Bay Area Still Matters

    The SF Bay Area is undeniably the center of the AI Boom. Even though some key players are spread out across the globe, places like Paris and New York, the heartbeat of innovation is still strong in the Bay.

    YCombinator is experiencing a resurgence, with hundreds of top-tier startups being born here. Most of these companies stay and thrive in SF, which speaks to the Bay’s magnetic pull for innovation. Even top European accelerators like EF have set up shop here. Many venture capitalists (VCs) who left during the pandemic have made their way back, and it feels like a homecoming for the tech scene.

    Not All Tech Hubs Are Created Equal

    Yes, New York, Southern California, and even Miami are growing tech hubs, but SF Bay is still unique. Sure, there are segments of the tech world, like vertical SaaS and parts of eCommerce, that are shifting focus to other regions, but when it comes to the B2B space, especially for ambitious founders, SF is the place to be.

    Being here gives you access to the VCs, founders, and CEOs who make the tech world tick. You can make connections anywhere, but it’s much easier when you’re in the thick of it. That’s something that hasn’t changed.

    A Different SF Bay

    However, the SF Bay Area has changed. It’s no longer the place for everyone. It’s become more exclusive in a way, and not everyone will find value in being here. For many, it might make more sense to find a remote job and live somewhere more affordable and less chaotic. Some parts of SF are still in rough shape. SOMA and the financial district haven’t fully recovered, while Palo Alto and the Peninsula are as beautiful and expensive as ever.

    The density of top talent isn’t quite what it was before March 2020. I remember how, before the pandemic, you could easily bump into a top SaaS exec just by walking down the street. That doesn’t happen as often anymore. But still, for ambitious individuals, there’s no better place to be.

    Why It’s Time to Come Back

    While VCs are more open to investing anywhere these days, being in SF Bay still gives you an edge. Getting to know investors is so much easier in person, and for founders, being here opens doors that are much harder to find elsewhere. As a VP or aspiring VP, working from the Bay provides opportunities for collaboration and growth that you just can’t get remotely.

    Yes, you can succeed outside of the Bay, but it’s so much easier to meet with other founders and CEOs here. Networking is part of the culture, and that’s something that hasn’t changed.

    My Takeaway

    I’ve come back to the SF Bay Area, and I’m glad I did. It’s not the same as it was before, and I do miss the beach, but I realize that this is where I need to be. If you’re really ambitious, if you’re a B2B founder, or if you’re looking to grow as a VP, there’s no place like the Bay.

    The density of talent might be less than it was, but it’s still unmatched. The opportunities for growth and connection are still here. If you’re ready to take your career to the next level, it might be time for you to come back too.

    Read the article: “Avoid these 10 major interview mistakes to land your dream job”

    Read the additional resources

  • The Surprising Financial Fall of Telegram: Is the $30 Billion Valuation Just a Dream?

    The Surprising Financial Fall of Telegram: Is the $30 Billion Valuation Just a Dream?

    Understanding Telegram’s Financial Reality

    Recently, Telegram’s financial situation has come under scrutiny, revealing some eye-opening details that have led many to question the company’s future. For years, Telegram has been a beacon of innovation in the messaging app industry, often compared to giants like WhatsApp. However, the recent disclosure of its financial statements paints a different picture.

    According to the latest reports, Telegram has been operating at a loss, with a deficit of half a billion dollars over the last two years. This is a stark contrast to the optimistic valuations some have suggested, putting the company’s worth at around $30 billion. But when we dive deeper into the numbers, that valuation seems far from reality.

    The Revenue and Loss Dilemma

    Telegram’s revenue in 2023 was reported at $342 million, which, on the surface, seems like a decent figure. However, this is overshadowed by a net loss of $259 million, raising concerns about the company’s sustainability. One of the most telling signs of trouble is that a significant portion of Telegram’s revenue comes from its crypto-related ventures, particularly its integrated wallet and the sale of ‘collectibles.’

    In 2023, the company made $130 million from its crypto wallet and $100 million from selling these so-called collectibles. But what exactly are these collectibles? In simpler terms, these are premium usernames and custom phone numbers, sold in exchange for Telegram’s cryptocurrency, Toncoin. While this might sound innovative, it’s important to note that such revenues are highly speculative and risky, especially in the volatile world of crypto.

    The Creative Accounting Behind the Numbers

    One of the most concerning aspects of Telegram’s financial report is the creative accounting methods employed. For instance, the company recorded a gain of $85 million from the ‘revaluation of digital assets.’ This essentially means that Telegram decided to assign a value to its crypto assets, adding it to their income statement. However, such accounting practices are often seen as questionable because the actual worth of these digital assets is highly uncertain and can fluctuate wildly.

    Furthermore, Telegram lists $399 million worth of digital assets on its balance sheet, surpassing its cash reserves of $170 million. This heavy reliance on crypto assets raises red flags, especially considering the volatile nature of cryptocurrencies. It’s not just the figures that are concerning but the fact that these assets, which many might argue are overvalued, form a substantial part of Telegram’s reported wealth.

    Is Telegram’s $30 Billion Valuation Justified?

    Given these financial realities, it’s difficult to justify the $30 billion valuation that Telegram once boasted about. A more realistic valuation, considering the company’s actual revenue, losses, and the quality of its assets, might be closer to $2-3 billion. This valuation would be more in line with the company’s ‘honest’ revenue and its financial health.

    Moreover, the company is saddled with $2 billion in debt, further complicating its financial outlook. This debt is a significant burden, especially when the company’s revenues are not enough to cover its losses. The combination of these factors suggests that Telegram’s future might not be as bright as it once seemed.

    Final Thoughts

    While Telegram has been a trailblazer in the messaging app space, its financial statements reveal a company struggling to stay afloat. The reliance on speculative crypto assets and creative accounting raises questions about its long-term viability. As investors and users, it’s essential to look beyond the hype and focus on the hard numbers. The reality is that Telegram may not be worth anywhere near the $30 billion it once aimed for, and it’s crucial to keep this in mind as the company navigates its financial challenges.

    Read the article “Telegram’s Battle with Russian Authorities: From Blocked to Arrested”