Author: Tatiana Isa

  • Harnessing the Power of Focus: Lessons from the Creators of Gmail and Slack

    Harnessing the Power of Focus: Lessons from the Creators of Gmail and Slack

    Embracing Core Features

    Paul Buchheit, the creator of Gmail, introduced a guiding principle that a product’s success is driven by no more than three core features. For Gmail, these were integrated search, the conversation view of emails, and substantial inbox storage. These features became the backbone of Gmail, distinguishing it from its competitors.

    Practical Application:

    As IT professionals, we can adopt a similar focus by honing in on a select few projects or tasks and refining them to perfection. This not only achieves high-quality results but also simplifies processes by stripping away unnecessary features.

    Enhancing Critical Skills

    Stewart Butterfield, the founder of Slack, emphasized the importance of excelling in three key features that need to be ‘exceptionally, astonishingly good.’ For Slack, these were seamless search capabilities, synchronization, and straightforward file sharing.

    Practical Application:

    We can mirror this focus by pinpointing the skills or technologies that are crucial for our roles and deepening our expertise in these areas. Enhancing these critical skills can significantly boost our personal efficiency and bring immense value to our teams and projects.

    Prioritizing Practical Utility

    The functionalities of a product should address real problems and meet the needs of its users. Both Gmail and Slack chose their core features with a keen awareness of their audience’s needs.

    Practical Application:

    As IT specialists, we should concentrate on developing and improving aspects of products or services that provide tangible benefits to users. This focus makes our work more valuable and sought-after.

    Measuring Success by Impact

    Butterfield pointed out the importance of excelling in aspects that genuinely impact users. It’s not about being first in everything but about being the best in what matters most.

    Practical Application:

    We should measure our achievements not by the volume of tasks completed but by the impact these tasks have on the project or product. This approach helps us focus our efforts on what truly matters, leading to significant and meaningful outcomes.

    By adhering to these principles, IT professionals can not only improve their work but also ensure it is more impactful and relevant. Concentrating on key aspects and priorities enables us to achieve greater success, meet the needs of our target audience, and stand out in the market.

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  • Empowering Your Success: How Personal Beliefs Shape Your Life Strategy

    Empowering Your Success: How Personal Beliefs Shape Your Life Strategy

    How Your Beliefs Define Your Success: A Personal Growth Strategy

    In life, much like in business, it’s often said that ‘culture eats strategy for breakfast.’ But what does this mean when it comes to personal development and life planning? Simply put, your personal beliefs and values act as the ‘culture’ that drives your daily decisions and strategies for achieving your goals. In this article, I want to share my thoughts on how these internal beliefs are far more powerful than any external plan or strategy.

    The Foundation of Your “Personal Culture”

    What Is ‘Personal Culture’?

    When I talk about ‘personal culture,’ I’m referring to the core values, principles, and beliefs that define who you are and how you navigate the world. These are the things that guide your actions, shape your decisions, and ultimately, determine your success or failure in life.

    Impact on Daily Life

    Your personal culture influences every aspect of your daily life, from the smallest decisions, like what to eat for breakfast, to the biggest ones, like choosing a career path. Whether you’re aware of it or not, these beliefs are the invisible force driving your behavior and choices every single day.

    Examples of Personal Culture’s Influence

    Personal Experience

    Let me share an example from my own life. A few years ago, I was faced with a difficult decision—whether to take a high-paying job that didn’t align with my values or to pursue a passion project that offered no financial security. I chose the latter because my personal culture values passion and fulfillment over money. This decision wasn’t just about following my heart; it was about staying true to the core beliefs that define who I am.

    Stories of Well-Known Figures

    Consider Steve Jobs, whose personal culture was built on innovation and simplicity. These values didn’t just shape his work; they defined his entire approach to life. His success with Apple wasn’t just about business strategy—it was about staying true to his personal beliefs.

     How to Build and Maintain Your “Personal Culture”

    Tips for Strengthening Beliefs

    Strengthening your personal culture requires introspection and commitment. Start by identifying your core values—what truly matters to you? Once you’ve pinpointed these, make a conscious effort to align your actions and decisions with them. Over time, this alignment becomes second nature, and your personal culture grows stronger.

    Habits and Rituals

    Daily habits and rituals can play a crucial role in reinforcing your personal culture. Whether it’s a morning meditation to center your thoughts or a daily journal entry to reflect on your actions, these small routines help keep your beliefs front and center in your life.

    Strategies That Work with Your “Personal Culture”

    Integrating Culture and Plans

    It’s not enough to simply have a plan; that plan needs to align with your personal culture. For example, if one of your core values is family, your life strategy should include time for loved ones. The more aligned your goals and values are, the more likely you are to achieve long-term success.

    Examples of Effective Strategies

    Consider creating a life plan that blends your short-term and long-term goals with your core beliefs. For instance, if you value health, incorporate regular exercise into your routine. If you value learning, set aside time for daily reading or education.

    Conclusion

    Summing Up

    In conclusion, your personal culture—the beliefs and values you hold dear—plays a pivotal role in shaping your life. While strategies and plans are important, they are secondary to the culture that drives them. By focusing on strengthening your personal culture, you set the stage for a more fulfilling and successful life.

    Call to Action

    I encourage you to take a moment to reflect on your own personal beliefs. Are they aligned with the life you want to lead? If not, what changes can you make to ensure your values and actions are in harmony? Your success starts from within.

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  • Embracing the Unscalable: A Necessity for Groundbreaking Startups

    Embracing the Unscalable: A Necessity for Groundbreaking Startups

    It’s often said that necessity is the mother of invention. This saying holds incredibly true in the world of startups, especially when considering the paths taken by giants like Uber and Airbnb in their early days. Both companies embarked on highly unscalable practices that were crucial to their initial growth and success. Here’s a personal look at why doing things that don’t scale is not only unavoidable but essential for groundbreaking startups.

    Uber’s iPhone Endeavor

    In mid-2014, Uber was the largest buyer of iPhones globally, spending over $100 million to equip new drivers with the devices. Most drivers didn’t own iPhones, which were necessary for running Uber’s driver app—specially configured for the iPhone at the time. This massive investment in hardware was a bold, unscalable move that helped Uber rapidly expand its driver network.

    Airbnb’s Photography Strategy

    Similarly, Airbnb in its nascent stages sent photographers to snap appealing photos of listings. While not scalable, this strategy significantly boosted the platform’s appeal and listings quality, helping to trigger a shift in market behavior. Owners eventually started taking their high-quality photos, understanding that aesthetics could greatly enhance rental attractiveness.

    The Wisdom of Paul Graham

    Paul Graham, a revered figure in the startup ecosystem, has long advocated for founders to ‘do things that don’t scale.’ He famously advised Airbnb’s founders with this wisdom, which has since become a guiding principle for many in the tech industry. The rationale is that such efforts, although not scalable, are vital for overcoming initial inertia and sparking significant traction.

    The Inevitable Need for Unscalable Actions

    Unscalable actions seem to be a rite of passage for startups venturing into uncharted territories. These actions allow startups to deeply understand their markets, tailor their offerings, and create a strong foundation for future scalable solutions. Whether it’s manually tweaking systems, engaging directly with users, or hand-holding early adopters, these efforts are often what differentiate successful startups from the rest.

    Conclusion

    In conclusion, the journey of a startup is filled with paradoxes, the most profound being the necessity to engage in unscalable actions to achieve scalability. Uber’s and Airbnb’s stories are testaments to this, highlighting how such actions are critical stepping stones in the path to widespread success. So, if you’re at the helm of a startup, consider what unscalable but impactful action you need to take today to pave the way for your venture’s future.

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  • Unleashing Potential: Why Founder-Run Companies Outshine in the Tech World

    Unleashing Potential: Why Founder-Run Companies Outshine in the Tech World

    As a tech enthusiast and an investor, I’ve always been fascinated by the dynamics of founder-run companies versus those managed by hired CEOs. This distinction is particularly stark in the tech sector, where the original vision and risk appetite of founders often drive long-term success. Let’s dive into why companies steered by their founders often outperform those operated by external management.

    The Unique Founder Impact

    Founders bring an irreplaceable blend of passion and intimate knowledge to their ventures. This combination is crucial in the tech industry, where understanding the nuances of the product and market can make or break a company. Studies from prestigious institutions like Harvard and Stanford have shown that companies with founders at the helm report better revenue figures and market capitalization than those led by hired CEOs. Founders are not necessarily smarter, but they are deeply aligned with the company’s long-term goals and are more willing to take significant risks.

    Research Insights on Founder Leadership

    Several research studies underscore the effectiveness of founder leadership:

    1. Harvard and Stanford Study (2012): Companies with founding CEOs show higher revenue and market cap compared to their counterparts.

    2. MIT Sloan Analysis (2013): Tech companies led by founders exhibit faster growth due to more radical innovations and strategies.

    3. Noam Wasserman’s Research (2016), Harvard Business School: Founders achieve higher early-stage success due to their vision and passion.

    4. University of Virginia Study (2017): S&P 500 companies under founding leaders report higher profitability and shareholder returns.

    The Need for Transition

    Despite the clear advantages, the growth trajectory of a booming business can sometimes necessitate a more structured approach to management. As companies evolve, the very innovation that spurred their initial growth can become a sideline to the day-to-day operational demands, leading to a potential shift from founder to professional CEO. This transition, though often necessary, can dilute the company’s original mission unless the new management preserves the founder’s vision.

    Real-World Examples of Founder Success

    Many of the largest tech companies continue to be led by their founders, proving the enduring value of founder leadership:

    – Meta (formerly Facebook): Mark Zuckerberg founded in 2004 and remains CEO.

    – Amazon: Founded by Jeff Bezos in 1994, who still influences as executive chairman.

    – Tesla and SpaceX: Elon Musk, a key figure since the early stages, directs both.

    – Palantir Technologies: Co-founder Alex Karp has been CEO since 2003.

    – Coinbase: Brian Armstrong, founder, has been CEO since 2012.

    – CrowdStrike: Founded by George Kurtz, Dimitri Alperovitch, and Gregg Marcinak in 2011, with Kurtz as the current CEO.

    – NVIDIA: Founded by Jensen Huang, Chris Malachowsky, and Curtis Priem in 1993, with Huang as CEO.

    Founder-run companies, especially in the technology sector, tend to maintain a strategic advantage by staying true to their original vision and adapting boldly to new challenges. While the role of a founder can transition over time, their enduring impact on the company’s direction and culture is undeniable. When I invest in tech stocks, one of my criteria is leadership; having a founder at the helm is a significant plus.

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  • Embrace the Era of Microtribes: How to Adapt in a Fragmented Market

    Embrace the Era of Microtribes: How to Adapt in a Fragmented Market

    For decades, businesses have relied on reaching the widest possible audience with their products. This model, however, is starting to falter.
    The reason? An increasing fragmentation of customer needs across the globe. Instead of a mass army of consumers eager to purchase a one-size-fits-all product, businesses are now facing numerous smaller groups of people united by narrow interests and niche preferences. These groups have even earned their own name—“microtribes.”
    In my view, this is a continuation of a global trend toward decentralization that is making its way through many areas of human life.

    As Dev Patnaik, CEO of Jump Associates, pointed out in Forbes, this emerging trend is significantly complicating life for companies like Disney, Nestlé, and Nike, which have traditionally catered to the mass consumer.
    It’s not just consumer-focused giants feeling the squeeze. B2B players like SAP and Salesforce, whose universal CRMs were once the go-to for diverse industries—from oil companies to advertising agencies—are now losing ground. New competitors are carving out pieces of the market by focusing on niche audiences and optimizing their products for specific needs. There are now CRMs designed specifically for landscape designers, and even separate CRMs for companies that specialize in lawn care.

    This niching down in the economy isn’t going away. In fact, it’s only going to expand to new markets and products. Patnaik believes that the era of microtribes might require companies to fundamentally rethink how they approach their work.
    Instead of chasing that one billion-dollar idea, it might be wiser to look for ten ideas worth a hundred million each. Decentralizing and diversifying your grand plans—if you have any—might be the smarter strategy.


    In this decentralized world, flexibility is key. Companies that embrace microtribes and tailor their products to these niche audiences will be the ones that thrive. The trend is pushing businesses to move away from the one-size-fits-all approach, leading them to develop solutions that resonate more deeply with smaller, but highly engaged, audiences.
    It’s an exciting time for innovators who are willing to think smaller, more personalized, and more dynamic. Whether you’re a startup or an established player, the shift to serving microtribes can open up opportunities that may have been overlooked in the past.

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  • Unleashing the Power of Personal Stories: The Rewarding Journey of Sharing

    Unleashing the Power of Personal Stories: The Rewarding Journey of Sharing

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    Sharing personal stories is not just about telling others about our lives; it’s a profound way to connect with others and ourselves. Every time we recount a tale from our lives or express our feelings, we tap into a deep, intrinsic reward system in our brains.

    The Science Behind the Joy

    When we share our experiences, our brain releases dopamine, a neurotransmitter associated with feelings of pleasure and satisfaction. This release is part of our ‘reward system,’ which is activated by positive experiences such as social interaction and personal accomplishments.

    Why Sharing Feels So Good

    The act of sharing is rewarding because it allows us to relive our experiences, reflect on them, and receive feedback. It’s a cognitive process that not only helps us understand ourselves better but also strengthens our social connections. By sharing, we affirm our identities, learn from others, and gain emotional support.

    The Benefits of Opening Up

    Opening up about personal experiences can be therapeutic. It helps in managing stress, improving mental health, and building resilience. It also encourages empathy and understanding in others, creating stronger, more meaningful relationships.

    Conclusion: Embrace the Power of Your Personal Stories

    Every story we share contributes to our sense of self and our connection with others. By embracing the power of storytelling, we enrich our own lives and the lives of those around us. Let’s continue to share our stories and enjoy the rewarding journey that comes with it.

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  • 5 strategies for Navigating Business Conflicts

    5 strategies for Navigating Business Conflicts

    Navigating through business conflicts effectively is an essential skill every entrepreneur and business professional must master. My experience in the field has taught me various methods to handle disputes, whether with competitors, clients, or partners. These strategies are not just theoretical; they are tried and tested methods that have helped me steer my business relationships in the right direction.

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    1. Avoidance Strategy: The Art of Ignoring

    The first strategy I often employ is avoidance. Simply pretending the conflict does not exist can sometimes work wonders. It’s like playing an invisible game where you ignore the issue hoping it will resolve itself or that the other party will tire out.

    Pros: This method can be incredibly frustrating for your opponent, which might give you a psychological edge.

    Cons: More often than not, the problem doesn’t disappear. Ignoring issues can lead to missed opportunities to resolve underlying problems, potentially damaging the business.

    2. Adaptation Strategy: Peace at Any Cost

    Adaptation involves sacrificing your interests for the sake of future peace and harmony. This strategy is about being the bigger person and putting the relationship above the conflict.

    Pros: Peace is always better than ongoing conflict. It maintains the relationship and opens doors for future cooperation.

    Cons: This approach can make you appear weak, inviting further challenges from others who might see this willingness to yield as a vulnerability.

    3. Competitive Strategy: Standing Firm

    Competition means standing your ground and letting the best argument win. This is about assertiveness and sometimes, sheer willpower.

    Pros: It can lead to quick victories, securing your position and demonstrating strength.

    Cons: This method risks significant losses if things don’t go your way and can lead to burned bridges or heightened tensions.

    4. Compromise Strategy: The Middle Ground

    Compromising involves giving something to get something. It’s about negotiation, where both parties make concessions until a mutual agreement is reached.

    Pros: It ensures that an agreement is reached, and both parties leave with something of value.

    Cons: Compromises can lead to situations where neither party is fully satisfied, affecting the long-term effectiveness of the solution.

    5. Collaboration Strategy: Constructive Resolution

    Finally, the most challenging yet rewarding strategy is collaboration. This involves finding a solution that satisfies all parties involved.

    Pros: It results in everyone being happy and often strengthens relationships, turning competitors into collaborators.

    Cons: It’s time-consuming, complicated, and requires significant effort and preparation. Successful outcomes are rare because they demand high levels of diplomacy and skill.

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  • The Surprising Fall of Thrasio: A Tale of Business Pitfalls

    The Surprising Fall of Thrasio: A Tale of Business Pitfalls

    In the ever-evolving landscape of business, the rise and fall of companies serve as pivotal learning points. The story of Thrasio, once celebrated as a trailblazer in the e-commerce sector, provides a compelling case study on the critical nature of strategic management and the volatile nature of business growth.

    The Meteoric Rise

    Thrasio quickly became a household name by capitalizing on the Amazon FBA (Fulfillment by Amazon) opportunity. They streamlined the process of acquiring and optimizing small, successful Amazon businesses, boosting their operational efficiencies and scaling them to new heights. Their strategy was clear: buy, improve, and earn. This approach led to rapid growth, attracting significant investments and valuations soaring to billions.


    Challenges and Missteps

    However, the very strategies that propelled Thrasio to success also sowed the seeds of its challenges. The rapid pace of acquisitions led to integration issues. Each business, with its unique brand and operational nuances, presented complexities that Thrasio struggled to manage at scale. Furthermore, the competitive landscape evolved; as more players entered the space, the cost of acquisitions increased, thinning margins.


    The Downfall

    The downfall of Thrasio can be attributed to a combination of over-expansion and underestimation of operational challenges. As the market became saturated and profitability per acquisition diminished, the financial sustainability of Thrasio’s model came into question. This led to a downward spiral, affecting investor confidence and financial stability.


    Lessons Learned

    The Thrasio saga highlights several key lessons for business leaders:
    – Scalability vs. Sustainability: Rapid scale should not compromise the long-term sustainability of the business model.
    – Integration is Key: Effective integration of acquisitions is crucial to realizing their value.
    – Market Dynamics: Continuous reassessment of market conditions and business strategies is essential as external conditions evolve.

    Conclusion

    The rise and fall of Thrasio serve as a stark reminder of the delicate balance required in strategic business management. For entrepreneurs and business leaders, Thrasio’s story offers valuable insights into the potential pitfalls of rapid expansion and the importance of robust operational strategies in the pursuit of growth.

  • Telegram’s Battle with Russian Authorities: From Blocked to Arrested

    Telegram’s Battle with Russian Authorities: From Blocked to Arrested

    Disclaimer:

    The following content is a summary and analysis of publicly available information from Meduza – link. I am not directly involved with the individuals or events mentioned, including those related to Telegram. This content is for informational purposes only and does not constitute legal or professional advice. The opinions expressed in the original article belong to the original source, and I take no responsibility for their accuracy or implications.

    Translated Text

    Russian propaganda calls the arrest of Pavel Durov an attack on freedom of speech. Not long ago, the Kremlin itself unsuccessfully tried to subdue Telegram.
    Paper airplanes — a symbol of the protest against the Telegram ban. A rally for internet freedom and in support of the messenger took place on April 30, 2018, in Moscow.
    06:34 AM, August 25, 2024
    Source: Meduza

    Russian officials, Z-bloggers, and propaganda call the arrest of Telegram’s founder Pavel Durov in France an attack on freedom of speech and compare the situation to George Orwell’s dystopia “1984”. Some “war correspondents” and propagandists fear that Durov will hand over encryption keys to Western intelligence agencies, which, in their opinion, would harm the Russian army, as the messenger is actively used on the front lines.

    However, just a few years ago, Russian authorities themselves demanded encryption keys from Durov and tried to force him to cooperate with the FSB. After his refusal, they unsuccessfully tried to block the messenger for four years. It seems that they still haven’t given up attempts to restrict Telegram’s operations.

    Autumn 2015

    State Duma deputy Alexander Ageev asks the FSB to “restrict access for Russian users” to Telegram because, according to him, the application is used by ISIS terrorists. Communications Minister Nikolai Nikiforov disagrees: “Blocking Telegram or any other messenger in Russia because ISIS terrorists use it would be as reasonable as banning Toyota vehicles in Russia because they are also popular among ISIS terrorists.”

    Summer 2017

    Russian authorities demand that Telegram register in Russia. Head of Roskomnadzor Alexander Zharov writes an open letter to Pavel Durov and threatens to block the messenger if the requirements are not met. Durov criticizes Zharov for “not understanding how encryption works” and responds that to defeat terrorism through blocking, the entire internet would have to be blocked. The FSB demands that Telegram provide encryption keys. Durov refuses.

    Autumn 2017

    The Meshchansky Court in Moscow fines Telegram 800,000 rubles for refusing to provide data to the FSB.

    Spring 2018

    The Supreme Court of Russia dismisses Telegram’s lawsuit. Roskomnadzor warns the messenger of violating the law and gives it 15 days to hand over encryption keys. The deadline passes, and in April, Roskomnadzor starts blocking Telegram. The attempts by Roskomnadzor cause massive disruptions for companies like Viber, Skyeng, and other businesses and shops. However, Telegram continues to function for most users without circumvention tools, and its traffic grows.

    Summer 2018

    The Moscow City Court dismisses the appeal against the Telegram block. The Supreme Court also upholds the decision to block it. Telegram files a complaint with the European Court of Human Rights (ECHR). At the end of August, the web version of Telegram begins working again for Russian users.

    April 2020

    The State Duma suggests ending the Telegram block.

    June 2020

    Roskomnadzor unblocks Telegram, “positively assessing” Pavel Durov’s willingness to “fight terrorism and extremism.” Deputy Head of the Ministry of Communications Alexei Volin states that Roskomnadzor and the Prosecutor’s Office stopped blocking the messenger because it was “technically impossible” to block.

    March 2024

    Roskomnadzor announces that since 2021, Telegram has removed more than 256,000 publications with prohibited content at the request of the agency. Therefore, they no longer see the need to block the platform.

    August 21, 2024

    A massive outage of Telegram, WhatsApp, VKontakte, Steam, Discord, and many other services occurs in Russia. Roskomnadzor claims it was a DDoS attack. Experts believe the authorities made another attempt to block Telegram.

  • Pavel Durov’s Arrest: A Global Controversy Uniting Unlikely Allies

    Pavel Durov’s Arrest: A Global Controversy Uniting Unlikely Allies

    Disclaimer: 


    This text is a translation of a post from a friend of a friend on Facebook.  

    I do not know this person and have no connection to them. 

    I do not use any cryptocurrencies and have no involvement with any operations or people related to cryptocurrencies, Telegram, or the individuals mentioned in this post.  

    Here is the link to the original post:  

    link

    Nazar Tokar has already appeared live on BBC and gave comments on behalf of Kremlgram to several Ukrainian media outlets.

    I’ll summarize some of the most interesting facts from it in this post.

    The funniest thing, of course, is watching how four different groups united in defending Durov:
    – American MAGA Republicans
    – Russian “opposition to Putin”
    – Russian military-fascist masses
    – Various radicals accused of pedophilia, human trafficking, and other sins

    It’s clear that most of the English-speaking audience is hearing about Telegram for the first time, so the context we have after the last year and a half of studying their ties with the Kremlin, their lack of digital security, their platform for disinformation, and shelter for traffickers of people, drugs, weapons, and criminals of all kinds, as well as their double standards in moderation — all of this is in high demand.

    So, what else is interesting:
    – You probably already know about Kremlgram and our publications, so I won’t dwell on that.
    – Of course, Elon Musk, Tucker Carlson, David Sacks, Kim Dotcom, Andrew Tate, Lex Fridman, and many other “usual suspects” are outraged by the “violation of free speech” and are demanding Durov’s immediate release from custody.
    – The TF1 channel reported that “French authorities are investigating potential ties between Durov and the Kremlin.”
    – Also, “Pavel Durov is a French citizen and cannot be extradited.”
    – Russians are demanding that Le Pen stand up for Durov.
    – 🤡 The Russian Embassy in France declared that Durov is a Russian citizen. His Russian passport is valid. Before this, Telegram, in response to my column for Ukrayinska Pravda in 2023, stated that Durov is an exile from Russia and has no ties with it.
    – 🤡 The Russian Telegram channel “crazy about Z-military” unironically writes: “They essentially arrested the head of communications for the Russian Armed Forces.”
    – The arrest happened just a few days after Durov was in Azerbaijan alongside Putin. Obviously, their simultaneous presence there couldn’t have been a coincidence.
    – The notorious Yekaterina Mizulina believes that Durov was arrested to strike a blow at the TON cryptocurrency, in which large Russian businessmen have invested. Thank you, Yekaterina, now we know that financiers of the Russian regime are using Telegram to hide money.
    – I don’t understand why Durov flew to France knowing he would be arrested. My hypothesis seems very unlikely even to me, but perhaps he’s confident that Russia will pull him out, and this is an attempt to cause a split in Western societies and create an image of a revolutionary and freedom-of-speech fighter.
    – Another hypothesis is that Pavel chose French prison over skyscraper windows and tea with polonium. I’m less inclined to believe this one.

    I think there will be a lot more interesting developments on this topic in the coming days.

    I’ll leave a link to the thread on Twitter in the comments, and follow me there if you want to keep up with the details.