Course designed by Tatiana Isa (her),
Tatiana Isa, a three-time founder and entrepreneur, survived two wars, moved to Silicon Valley, obtained a talent visa, conducted 10,000 job interviews as a founder, and began doing sales in cross-border markets (India-USA).
Start: soon! Join the Waitlist!
🧐 Course overview
This course is designed to teach you how to create, develop, and grow a successful online directory as a business. Over 6 months, you’ll learn step-by-step how to choose a niche, set up a platform, optimize it for search engines, attract traffic, and monetize your directory. Each week you will complete one lesson with clear examples and practical homework assignments.
Duration:
– 6 months (24 lessons, 1 lesson per week)
Goal:
By the end of the course, you will have a fully functional and monetized online directory ready to grow as a business.
💡 What can you expect from this course?
This course is free and 100% practical. We won’t have any teaching sessions – everything will be focused on practical work to achieve real results. During the course, you will:
⭐ What makes this course special?
- Practical focus: We won’t waste your time on theory. Every lesson will be connected to specific tasks that will help you move step-by-step toward your goal.
- Real results: The course is designed to help you achieve tangible results
- Personalized approach: You will receive tasks tailored to your business, helping you develop it further.
🔗 Register now to secure your spot
The course starts soon and spots are limited. To guarantee your participation, sign up now.
Registration is free!
👋 How to sign up?
- Fill out the simple form below to secure your spot.
- You will receive access to the course and start practical work from November 1st.
🚀 Don’t miss the chance to grow your business!
Join the free 3-month course
Registration is free!
💬 Contact Information
If you have any questions or need more information, feel free to reach out through [our contact form] or connect via linkedin or [email protected]
About the Course
It is FREE!
This updated 3-month course is focused on providing practical knowledge that will help participants gain real-world experience, enabling them to successfully launch and manage an online business while building skills they can showcase in their resume.
Each session is structured around actionable steps and immediate implementation, focusing on practical skills and real-world applications.
The course consists of 12 sessions over 3 months, with 4 sessions each month.
Live meeting each month on Zoom.
5 best students of the course will receive recommendations from San Francisco, California advisors and mentors.
Course Introductory Audio
Agenda
Agenda
🗓️ Module 1: Introduction and Preparation
Lesson 1: Understanding What a Directory Is
Goal: Understand what an online directory is and how it works as a business.
Content: Explanation of online directories, examples of successful directories, business models for directories.
Homework: Analyze three online directories in different niches and identify their strengths and weaknesses.
Lesson 2: Choosing Your Niche
Goal: Choose a niche for your directory and validate it.
Content: How to select a profitable niche, tools to research market demand (Google Trends, SEMrush), assessing competition.
Homework: Choose three potential niches and analyze their market demand.
🗓️ Module 2: Planning and Setup
Lesson 3: Planning the Structure of Your Directory
Goal: Create a structure for your directory with categories and subcategories.
Content: How to plan a clear and logical structure, best practices for organizing content.
Homework: Create a structure map for your directory.
Lesson 4: Choosing the Right Platform
Goal: Choose the best platform for building your directory.
Content: Overview of platforms (WordPress, Webflow, custom solutions), pros and cons of each platform.
Homework: Decide on a platform for your directory.
Lesson 5: Setting Up the Directory
Goal: Set up the basic version of your directory.
Content: Installing and setting up your chosen platform, creating the first pages and categories.
Homework: Install the platform and create the basic structure for your directory.
🗓️ Module 3: Filling and Optimizing
Lesson 6: Designing for User Experience
Goal: Design a user-friendly and attractive directory.
Content: Principles of good design for directories, mobile optimization.
Homework: Adjust the design of your directory based on best practices.
Lesson 7: Adding Search and Filters
Goal: Add effective search and filter functions to your directory.
Content: Why search and filters are important, how to set up these features.
Homework: Implement search and filters on your site.
Lesson 8: Adding High-Quality Listings
Goal: Start filling your directory with valuable listings.
Content: How to curate quality listings, tools for adding listings manually and automatically.
Homework: Add at least ten quality listings to your directory.
🗓️ Module 4: SEO and Marketing
Lesson 9: SEO Basics for Directories
Goal: Learn the basics of SEO and apply them to your directory.
Content: Introduction to SEO, special SEO considerations for directories.
Homework: Do an SEO audit of your site and fix any problems.
Lesson 10: Optimizing Pages and Content
Goal: Optimize your directory’s content for search engines.
Content: How to write optimized titles and descriptions, best practices for internal linking.
Homework: Optimize the content and pages on your site.
Lesson 11: Content Marketing Strategy
Goal: Develop a content marketing strategy to attract more visitors.
Content: Types of content to create (blog posts, videos, guides), how to promote your content.
Homework: Create and publish your first blog post.
Lesson 12: Building Backlinks
Goal: Learn how to build backlinks to increase your site’s authority.
Content: Why backlinks are important, strategies for getting quality backlinks.
Homework: Get at least three backlinks to your directory.
🗓️ Module 5: Monetization and Analytics
Lesson 13: Monetization Strategies
Goal: Understand different ways to make money from your directory.
Content: Paid listings, affiliate marketing, ads, choosing the best monetization strategy for your directory.
Homework: Decide on a monetization strategy for your site.
Lesson 14: Setting Up Paid Listings
Goal: Implement a system for offering paid listings.
Content: Creating pricing plans, integrating payment systems.
Homework: Set up your paid listing system.
Lesson 15: Affiliate Marketing and Ads
Goal: Learn how to make money through affiliate programs and ads.
Content: Finding affiliate programs, placing ads on your directory.
Homework: Add affiliate links or ad placements to your site.
Lesson 16: Analyzing Monetization Metrics
Goal: Track and analyze your revenue performance.
Content: Key metrics (CPC, CTR, CPM), using Google Analytics for tracking.
Homework: Set up conversion tracking and analyze your first set of data.
🗓️ Module 6: Automation and Growth
Lesson 17: Advanced SEO Techniques
Goal: Apply advanced SEO techniques to drive more traffic.
Content: Structured data, local SEO, voice search optimization.
Homework: Implement an advanced SEO strategy on your site.
Lesson 18: Automating Monitoring and Fixing Errors
Goal: Automate the monitoring and fixing of SEO issues.
Content: Tools for monitoring (Google Search Console, Screaming Frog).
Homework: Set up automated alerts for critical site issues.
Lesson 19: Traffic Generation Tactics
Goal: Learn effective ways to drive more traffic to your directory.
Content: Social media marketing, PPC ads, email marketing.
Homework: Run a small ad campaign or start social media promotion.
Lesson 20: Strategies for Scaling and Expanding
Goal: Plan for the growth and expansion of your directory.
Content: Expanding categories, adding new features, going international.
Homework: Create a one-year growth plan for your directory.
🗓️ Module 7: Branding and Community Building
Module 7: Branding and Community Building
Lesson 21: Building Your Brand
Goal: Understand the importance of branding and public engagement.
Content: Elements of strong branding, how to build a community around your directory.
Homework: Create social media profiles for your directory and start posting updates.
Lesson 22: Gathering Feedback and Improving
Goal: Learn how to gather and use feedback to improve your directory.
Content: How to collect feedback, prioritizing and implementing improvements.
Homework: Gather feedback from your first users and plan your next improvements.
🗓️ Module 8: Final Analysis and Review
Lesson 23: Analyzing Results and Deciding on Next Steps
Goal: Analyze the progress and decide whether to pivot or continue growing.
Content: Evaluating success and identifying areas for improvement.
Homework: Perform a full analysis of your directory and prepare a report.
Lesson 24: Case Studies and Course Wrap-Up
Goal: Study successful directories and reflect on your own journey.
Content: Case studies of successful directories, key lessons and takeaways from the course.
Homework: Write a reflection on what you’ve learned and how you plan to apply these skills going forward.📝
