Course designed by Tatiana Isa (her),
Tatiana Isa, a three-time founder and entrepreneur, survived two wars, moved to Silicon Valley, obtained a talent visa, conducted 10,000 job interviews as a founder, and began doing sales in cross-border markets (India-USA).
Start: November 13, 2024 at 9 a.m. PST (online)
Schedule: every Wednesday 9 a.m. PST
🧐 Why join this course?
Attracting investments is one of the most difficult tasks for any startup. Founders often face questions like:
- How do I find the right investors for my business?
- How do I build an investment funnel and close a successful deal?
- How do I build strong relationships with investors so they continue supporting my growth?
Our course focuses on practical actions to help you solve these challenges!
💡 What can you expect from this course?
This course is free and 100% practical. We won’t have any teaching sessions – everything will be focused on practical work to achieve real results. During the course, you will:
- Learn how to find investors who are ready to support your business.
- Master the process of building investment funnels and preparing pitches.
- Build effective relationships with investors that will help you in the long term.
⭐ What makes this course special?
- Practical focus: We won’t waste your time on theory. Every lesson will be connected to specific tasks that will help you move step-by-step toward your goal.
- Real results: The course is designed to help you achieve tangible results: signing investment agreements, preparing for scaling, and growing your business.
- Personalized approach: You will receive tasks tailored to your business, helping you develop it further.
🚀 Free 3-Month Practical Course for Founders: Attracting Investments for Scaling Your Business
🧐 Why join this course?
Attracting investments is one of the most difficult tasks for any startup. Founders often face questions like:
- How do I find the right investors for my business?
- How do I build an investment funnel and close a successful deal?
- How do I build strong relationships with investors so they continue supporting my growth?
Our course focuses on practical actions to help you solve these challenges!
💡 What can you expect from this course?
This course is free and 100% practical. We won’t have any teaching sessions – everything will be focused on practical work to achieve real results. During the course, you will:
- Learn how to find investors who are ready to support your business.
- Master the process of building investment funnels and preparing pitches.
- Build effective relationships with investors that will help you in the long term.
⭐ What makes this course special?
- Practical focus: We won’t waste your time on theory. Every lesson will be connected to specific tasks that will help you move step-by-step toward your goal.
- Real results: The course is designed to help you achieve tangible results: signing investment agreements, preparing for scaling, and growing your business.
- Personalized approach: You will receive tasks tailored to your business, helping you develop it further.
🔗 Register now to secure your spot
The course starts on November 13 and spots are limited. To guarantee your participation, sign up now.
Registration is free!
📅 How does the course work?
- The course lasts for 3 months, and each week you will receive tasks designed to help you advance your startup.
- You will be working on real tasks related to attracting investments and scaling your business.
- We will support you at every step, helping you stay on track to achieve specific goals.
📝 What you will accomplish during the course:
- Find and create a list of 300 potential investors.
- Develop and test investment funnels for your startup.
- Write a pitch and conduct negotiations with potential investors.
- Prepare a scaling strategy based on the investments you attract.
🎯 Who is this course for?
This course is designed for founders and entrepreneurs who:
- Already have an existing business.
- Are ready to actively work on attracting investments.
- Want to scale their business using the investments they raise.
If you are looking for real results, not just theoretical knowledge, this course is for you!
👋 How to sign up?
- Fill out the simple form below to secure your spot.
- You will receive access to the course and start practical work from November 1st.
🚀 Don’t miss the chance to grow your business!
Join the free 3-month course on attracting investments and scaling your business.
Registration is free!
💬 Contact Information
If you have any questions or need more information, feel free to reach out through [our contact form] or connect via linkedin.
About the Course
It is FREE!
This updated 3-month course is focused on providing practical knowledge that will help participants gain real-world fundraising experience, enabling them to successfully launch and manage an online business while building skills they can showcase in their resume.
Each session is structured around actionable steps and immediate implementation, focusing on practical fundraising skills and real-world applications.
The course consists of 12 sessions over 3 months, with 4 sessions each month.
Live meeting each month on Zoom.
5 best students of the course will receive recommendations from San Francisco, California advisors and mentors.
Course Introductory Audio
Agenda
Agenda
🗓️ Month 1: Fundamentals of Entrepreneurship and Fundraising
🚀 Lesson 1: Essentials of Effective Fundraising
This lesson focuses on understanding the key aspects of raising investments for your startup. We will cover how to assess the current state of your business, set scaling goals, and prepare for fundraising. Additionally, you’ll learn how to choose the right investors and use different investment tools to achieve your goals.
📝 Lesson Structure
- Introduction to Fundraising
- The importance of investments for a startup
- The main stages of fundraising
- Assessing the Current State of Your Business
- Analyzing financial metrics
- Identifying the strengths and weaknesses of your business
- Setting Scaling Goals
- Defining short-term and long-term goals
- Aligning your goals with your investment needs
- Preparing for Fundraising
- Necessary improvements for your business
- Developing a strategy for attracting investments
- Choosing the Right Investors and Investment Tools
- Classifying investors (angels, venture funds, etc.)
- Matching investment tools with your business needs
🛠️ Practical Assignment
Identify the type of investors best suited for your business and compile a list of 10 potential candidates.
Analyze your current financial metrics and identify which need improvement to attract investments.
Create a plan to improve your key business indicators.
🚀 Lesson 2: Basics of Fundraising
This lesson focuses on the fundamental aspects of fundraising for startups. We will discuss what fundraising is, when and why it should start, and explore the main concepts and tools used in the investment process. Participants will learn about the different types of investors and the stages of fundraising, allowing them to choose the most suitable strategy for their business
📝 Lesson Structure
- Introduction to Fundraising
- Definition and importance of fundraising for startups
- When and why it’s important to start raising funds
- Key Fundraising Concepts
- SAFE (Simple Agreement for Future Equity)
- SPV (Special Purpose Vehicle)
- Angel Investors
- Venture Capital (VC)
- Stages of Fundraising
- Pre-seed stage
- Seed stage
- Series A, B, C, and beyond
- Types of Fundraising
- Crowdfunding
- Grants and subsidies
- Debt financing
- Fundraising Strategies
- How to choose the right strategy for your business
- Pros and cons of different approaches
🛠️ Practical Assignment
Prepare a list of questions you would like to ask an investor.
Research and describe each type of fundraising.
Determine which type of fundraising is best suited for your business.
🚀 Lesson 3: Building an Investor Funnel
This lesson is focused on developing and optimizing an investor funnel for a startup. Participants will learn how to effectively find and attract investors, create a list of potential investors, and build a fundraising funnel. The goal of this lesson is to help entrepreneurs systematize the fundraising process and increase its efficiency.
📝 Lesson Structure
- Finding and Attracting Investors
- Methods and channels for finding investors
- Criteria for selecting the right investors
- Creating a List of Potential Investors
- Researching the investor market
- Classifying and segmenting investors based on various criteria
- Fundraising Sales Funnel
- Stages of the investor funnel
- Methods for moving investors through the funnel
- Managing and analyzing the funnel’s effectiveness
🛠️ Practical Assignment
Draft an email for the first contact with an investor.
Create a list of 300 potential investors for your business.
Develop the structure of your investor funnel.
🚀 Lesson 4: Strategy for Building Investor Relationships
This lesson is all about developing effective strategies for building and maintaining strong relationships with investors. Participants will learn how to establish contacts through “warm intro”, work with accelerators, and grow their network. We will also cover common investor tactics and how to respond to them professionally. The goal of the lesson is to help entrepreneurs build trusting and long-term relationships with both potential and current investors.
📝 Lesson Structure
- Establishing Contacts Through Warm Intro
- What is “warm intro” and its advantages
- Methods for getting warm introductions
- Practical steps to organize warm intros
- Working with Accelerators and Networking
- The role of accelerators in startup development
- How to choose the right accelerator
- Effective networking techniques at events and meetings
- Investor Tactics and How to Respond
- Common questions and concerns investors have
- Strategies for answering tough questions
- How to maintain confidence and professionalism during negotiations
🛠️ Practical Assignment
Prepare responses to common investor questions.
Find 30 accelerators suitable for your startup.
Write a list of steps to establish contacts through warm intros.
More about the Agenda of the course
🗓️ Month 2: Working with Investors and Marketing
Lesson 5: Differences Between Types of Investors
📘 Lesson Overview
This lesson is about understanding the different types of investors, including angels, venture capitalists, studios, and accelerators. Participants will learn how to choose the most suitable investors for their business and understand the key advantages and disadvantages of each type. The goal of this lesson is to help entrepreneurs make informed choices when selecting investors who align with their business goals.
📝 Lesson Structure
- Introduction to Investor Types
- Classification of investors: Angels, Venture Funds, Studios, Accelerators
- Role of each investor type in the startup ecosystem
- Choosing the Right Investor for Your Business
- Criteria for selecting investors
- Matching investors to the development stage of the startup
- Pros and Cons of Each Investor Type
- Angels: Flexibility and early-stage support vs. limited resources
- Venture Funds: Large investments and expertise vs. high expectations
- Studios and Accelerators: Access to resources and mentorship vs. potential equity share
🎯 Homework
- Identify which type of investor is best for your startup.
- Create a table outlining the pros and cons of each investor type.
- Prepare a list of questions for each type of investor.
Lesson 6: Inside Venture Capital Firms
📘 Lesson Overview
This lesson covers the internal workings of venture capital firms and their economic models. Participants will learn how VCs evaluate startups, the key criteria they use, and the unit economics behind their decision-making. The goal is to help entrepreneurs understand how venture firms operate and how to prepare their startups for evaluation.
📝 Lesson Structure
- How Venture Firms Operate
- Structure and organizational model of venture firms
- Main stages of the investment decision process
- Criteria for Evaluating Startups
- Financial and non-financial metrics
- Growth, market, team, and product indicators
- Unit Economics of Venture Firms
- Firm expenses and revenue
- Return on Investment (ROI) and its influence on strategy
🎯 Homework
- Study an example of a venture firm and describe its economic model.
- Identify key evaluation criteria for your startup.
- Develop a plan to improve your metrics to meet the criteria.
Lesson 7: Preparing for Investor Negotiations
📘 Lesson Overview
This lesson is focused on building skills for successful negotiations with investors. Participants will learn how to develop strong pitches, create compelling blurbs and presentations (voice-over decks), and practice pitching. The goal is to help entrepreneurs feel confident and effective when negotiating with potential investors.
📝 Lesson Structure
- Building an Effective Pitch
- Structure and key elements of a successful pitch
- Case studies of the best startup pitches
- Creating a Blurb and Voice-Over Deck
- How to write a short and catchy blurb
- Developing a visually appealing and informative presentation
- Pitch Practice and Feedback
- Simulate pitching scenarios
- Analyze and improve pitches based on feedback
🎯 Homework
- Create a blurb for your startup.
- Develop a pitch presentation (voice-over deck).
- Pitch to friends or colleagues and gather feedback.
Lesson 8: Marketing and PR for Startups
📘 Lesson Overview
This lesson is about the basics of marketing and public relations (PR) for startups. Participants will learn how to effectively promote their product, use PR to attract attention, and build a strong brand. We will also discuss developing communication strategies for interacting with clients and investors.
📝 Lesson Structure
- Basics of Marketing and Product Promotion
- Marketing strategies for startups
- Audience analysis and market competition
- Effective Use of PR
- How to develop a PR strategy
- Methods to attract media and public attention
- Brand Building and Communication Strategy
- Creating a unique brand identity
- Developing a communication plan for clients and investors
🎯 Homework
Develop a communication strategy for client engagement.
Create a marketing plan for your product.
Write a press release for your startup.
Month 3:
Lesson 9: Preparing for Scaling with Investments
📘 Lesson Overview
This lesson focuses on preparing a startup for scaling with additional investments. Participants will learn how to evaluate their company’s readiness for scaling, determine the necessary investments for the next growth stage, and prioritize areas for investment.
🎯 Homework
- Analyze your current resources and needs for scaling.
- Make a list of key areas where investment is needed to achieve growth.
- Define the main success criteria for scaling.
Lesson 10: Strategies for Attracting Large Investors
📘 Lesson Overview
This lesson is about developing strategies for attracting large investors. Participants will learn how to create attractive offers for major investors, develop long-term plans for securing big investments, and establish methods for maintaining relationships with these investors.
🎯 Homework
- Develop an investment proposal for large investors.
- Identify a list of potential large investors.
- Create a long-term relationship plan with key investors.
Lesson 11: Managing Investor Relations Post-Investment
📘 Lesson Overview
This lesson focuses on managing relationships with investors after securing investments. Participants will learn how to manage investor expectations, maintain transparent communication, and provide regular reporting.
🎯 Homework
- Create a communication strategy for post-investment relations.
- Design a regular investor report template.
- Identify key performance indicators (KPIs) for reporting.
Lesson 12: Course Retrospective and Next Steps
📘 Lesson Overview
The final lesson is about reviewing the course, evaluating achievements, and planning the next steps for scaling your business. Participants will assess their progress and develop a six-month action plan.
🎯 Homework
- Write a six-month action plan, considering the investments you’ve secured.
- Define your key goals and the steps to achieve them.
- Conduct a self-assessment of your progress over the course.
