Course designed by Tatiana Isa (her),
Tatiana Isa, a three-time founder and entrepreneur, survived two wars, moved to Silicon Valley, obtained a talent visa, conducted 10,000 job interviews as a founder, and began doing sales in cross-border markets (India-USA).
Start: October 20, 2024 at 9 a.m. PST (online)
Schedule: every Monday 9 a.m. PST
What is this Course for?
This course is designed to help individuals gain practical, hands-on experience in project management by guiding them through the process of launching an online business.
Whether you’re an aspiring project manager or someone looking to boost your resume with real-world achievements, this course offers valuable insights into planning, team management, risk assessment, and marketing strategies.
You will not only learn the theoretical aspects of project management but also apply them in real time, building a project from start to finish. By the end, you’ll have a fully documented project and the confidence to lead successful ventures.
About the Course
It is FREE!
This updated 3-month course is focused on providing practical knowledge that will help participants gain real-world project management experience, enabling them to successfully launch and manage an online business while building skills they can showcase in their resume.
Each session is structured around actionable steps and immediate implementation, focusing on practical project management skills and real-world applications.
The course consists of 12 sessions over 3 months, with 4 sessions each month.
Live meeting each month on Zoom.
100 best students of the course will receive recommendations from San Francisco, California advisors and mentors
Course Introductory Audio
Read the Agenda below
Agenda
Month 1:
Lesson 1: Introduction to the Project and Setting SMART Goals
Objectives of the lesson:
– Understand the course goals and structure.
– Learn the principles of the SMART methodology.
– Formulate project goals aimed at gaining experience that can be added to your resume.
Lesson overview:
Participants will learn the basics of setting goals using the SMART methodology, which is used to clearly formulate achievable objectives. During the lesson, they will familiarize themselves with the main aspects of project management and start planning their own projects, focusing on how the results of these projects can be included in their resumes to demonstrate practical skills.
Lesson structure:
1. Course overview:
– Introduction to the structure and goal of the course.
– Understanding the importance of practical tasks and gaining real experience.
2. SMART methodology:
– Overview of SMART components: Specific, Measurable, Achievable, Relevant, Time-bound.
– Examples of correct and incorrect goal formulation.
3. Practical part:
– Participants create their first project goals using the SMART methodology.
– Discussion and adjustment of goals with the mentor.
Homework:
1. Come up with an idea for an online business.
2. Formulate the main goal of the project using the SMART methodology.
3. Write a short project description (1-2 pages) focusing on the skills that will be developed.
Lesson 2: Project Planning, Competitor Analysis, and Developing a Minimum Viable Product (MVP)
Objectives of the lesson:
– Learn how to create a detailed project plan with deadlines and tasks.
– Conduct competitor analysis and formulate a unique selling proposition (USP).
– Set KPIs for each stage of the project.
– Define functionality for the minimum viable product (MVP).
Lesson overview:
This lesson focuses on developing planning and analysis skills. Participants will learn how to create a detailed project plan with timelines and KPIs, conduct competitor research, and develop a minimum viable product (MVP) that can be tested at an early stage.
Lesson structure:
1. Project planning:
– Creating a detailed action plan with timelines and tasks.
– Defining the resources needed to complete the tasks.
2. Competitor analysis and USP formulation:
– Conducting a competitor analysis using SWOT analysis.
– Formulating a unique selling proposition (USP) that will differentiate the product from competitors.
3. MVP development:
– Understanding the concept of MVP and its importance for startups.
– Defining the minimum functional requirements for the MVP and preparing for its development.
Homework:
1. Create a project plan with timelines and KPIs.
2. Set up a project management tool (Trello, Jira).
3. Conduct market and competitor research for your project.
4. Describe the target audience and formulate the USP.
5. Create a prototype of the MVP.
Lesson 3: Team Formation and Project Team Management
Objectives of the lesson:
– Learn methods for selecting and forming an effective project team.
– Understand the roles and responsibilities of each team member.
– Develop communication and leadership skills.
Lesson overview:
Successful projects are impossible without an effective team. This lesson focuses on team management, role distribution, and leadership development. Participants will learn how to select people for a project, motivate them, and ensure smooth teamwork.
Lesson structure:
1. Defining roles in the project:
– Defining key roles and tasks for each team member.
– Determining the necessary competencies and skills for performing tasks.
2. Team management methods:
– Learning leadership models and the distribution of responsibilities.
– Examples of effective task delegation and team dynamic management.
3. Communication and motivation:
– Learning best practices for teamwork, including regular meetings, setting goals, and providing feedback.
– Methods for motivating and retaining team members.
Homework:
1. Identify the necessary roles and competencies for the project.
2. Write descriptions for each role with tasks and required skills.
3. Begin the process of searching for and selecting potential team members.
Lesson 4: MVP Development and Launch, Market Testing, and Feedback Collection
Objectives of the lesson:
– Learn how to manage the process of developing and launching an MVP.
– Study methods for testing a product on the market.
– Understand how to collect and analyze feedback from early users.
Lesson overview:
In this lesson, participants will go through the process of creating and testing an MVP. It is dedicated to managing the development process, launching the product on the market, and gathering initial data from users for improving the product in the next phase.
Lesson structure:
1. MVP development:
– Managing the development process, sprints in Scrum and Kanban for effective work organization.
– Tools for managing development, such as Jira and Asana.
2. Testing and data collection:
– Planning and conducting MVP testing with the first users.
– Methods for collecting feedback, such as surveys and A/B testing.
3. Data analysis:
– How to analyze user behavior data and identify key product problem areas.
– Determining possible improvements based on feedback.
Homework:
1. Launch the MVP and gather your first group of users.
2. Develop surveys for collecting feedback.
3. Analyze the data and propose product improvements.
4. Prepare the MVP for a public launch.
More about the Agenda of the course
Month 2:
Lesson 5: Progress Evaluation and Delegating New Responsibilities
Objectives of the lesson:
– Evaluate achieved results and compare them with the set KPIs.
– Discuss emerging problems and propose improvements.
– Delegate new responsibilities considering progress and team structure changes.
Lesson overview:
This lesson focuses on analyzing the current state of the project and delegating new tasks to team members. Participants learn how to manage resources effectively, delegate tasks according to evolving conditions, and develop leadership qualities in team management.
Lesson structure:
1. Progress evaluation:
– Assessing achieved results based on KPIs.
– Comparing current progress with the initially set goals.
2. Discussion of problems and opportunities:
– Identifying problems encountered by participants and discussing possible solutions.
– Defining new opportunities for project development.
3. Delegating new responsibilities:
– Redistributing responsibilities considering progress and team structure changes.
– Developing new tasks for each team member.
Homework:
1. Develop a detailed action plan for the next stage, including new tasks for each team member.
2. Prepare an analytical report on how recent changes affected the project’s success.
3. Organize meetings with each team member to discuss their new roles and responsibilities.
Lesson 6: Improving the MVP and Adapting to Market Requirements
Objectives of the lesson:
– Analyze collected feedback and current market conditions to identify necessary MVP improvements.
– Learn how to apply agile methods for quick product updates.
– Develop skills to adapt the product to changing market needs.
Lesson overview:
In this lesson, participants will learn how to adapt the product based on user behavior data and market analysis. The focus is on studying agile project management methods and optimizing the product to meet customer needs.
Lesson structure:
1. Feedback and market data analysis:
– Assessing data from users and identifying key feedback points.
– Studying market trends and competition analysis.
2. Planning MVP improvements:
– Prioritizing MVP changes based on data.
– Developing a plan for implementing improvements quickly.
3. Implementing changes:
– Applying Scrum and Kanban methods to manage project changes.
– Developing updated versions of the MVP and preparing for the next testing phase.
Homework:
1. Implement selected improvements into the MVP.
2. Prepare the new version of the product for testing.
3. Gather and analyze data on user reactions to the implemented changes.
Lesson 7: Progress Evaluation and Strategic Delegation after Adaptation
Objectives of the lesson:
– Assess the effectiveness of the changes made to the MVP after market adaptation.
– Develop the next steps to strengthen the product’s market position.
– Improve delegation and team management skills in a constantly changing environment.
Lesson overview:
This lesson focuses on analyzing the results after implementing changes and planning the next steps for improving the project. Participants will learn how to evaluate the effectiveness of the updates and strategically delegate tasks among team members.
Lesson structure:
1. Results analysis:
– Evaluating the effectiveness of the changes based on collected data.
– Identifying strengths and weaknesses of the product after improvements.
2. Strategic planning:
– Defining the next steps to enhance the product’s competitiveness.
– Developing a plan for product development and increasing market share.
3. Delegating and planning tasks:
– Redistributing tasks among team members to implement the new plan.
– Discussing deadlines and resources required to complete the new tasks.
Homework:
1. Develop a detailed product development plan based on the analysis conducted.
2. Define roles and responsibilities for each team member according to the new plan.
3. Hold meetings with the team to discuss the new tasks and expectations.
Lesson 8: Risk Management in the Project
Objectives of the lesson:
– Learn to identify potential risks for the project.
– Develop an action plan to minimize risks at all stages of the project.
– Study methods and tools for managing risks in project management.
Lesson overview:
This lesson is dedicated to understanding the risk management process, starting from identifying risks and ending with creating strategies to minimize negative impacts. Participants will learn how to anticipate potential problems and find solutions before they affect the project.
Lesson structure:
1. Introduction to risk management:
– Overview of key concepts and the importance of risk management in projects.
– Studying types of risks that projects may face in different industries.
2. Risk identification:
– Brainstorming with the team to identify potential risks.
– Using tools like SWOT analysis and Pareto analysis to classify and prioritize risks.
3. Risk evaluation:
– Learning methods for risk evaluation, including qualitative and quantitative assessments.
– Applying a risk matrix to visualize and assess the probability and impact of each risk.
4. Developing risk management strategies:
– Discussing different risk management strategies: avoidance, mitigation, transfer, and acceptance.
– Creating a response plan for risks, including backup plans and contingency measures.
5. Risk monitoring and control:
– Implementing a risk monitoring system to track any changes in risk status.
– Developing procedures for regular risk reviews and adapting risk management plans.
Homework:
1. Choose the project your team is working on and conduct a full risk analysis.
2. Develop a detailed risk management plan for the project, including strategies for responding to key risks.
3. Prepare a presentation on the risk management plan for discussion with leadership and stakeholders.
Month 3:
Lesson 9: Evaluating the Effectiveness of Marketing Strategies
Objectives of the lesson:
– Understand the importance and methods of evaluating the effectiveness of marketing strategies.
– Learn how to analyze marketing metrics to measure the success of a product.
– Develop recommendations for optimizing marketing efforts based on analytical data.
Lesson overview:
This lesson is focused on learning methods for evaluating the effectiveness of marketing strategies used to promote a product. Participants will learn how to use key performance indicators (KPIs), such as engagement, conversion, and return on investment (ROI), to assess the success of current marketing campaigns. This lesson helps participants develop data analysis skills and make informed decisions to adjust marketing strategies for better results.
Lesson structure:
1. Introduction to marketing metrics and KPIs:
– Overview of key marketing metrics, including engagement, reach, conversion, and customer loyalty.
– Discussion on the importance of aligning marketing KPIs with overall business goals.
2. Data collection and analysis:
– Learning tools for collecting and analyzing marketing data (Google Analytics, CRM systems, social media analytics).
– Practical exercises on real campaign examples to identify trends and consumer behavior patterns.
3. Evaluating current marketing strategies:
– Group exercises on evaluating the effectiveness of current marketing campaigns.
– Case studies of successful and unsuccessful marketing projects.
4. Optimization recommendations:
– Developing suggestions for improving marketing strategies based on data analysis.
– Discussion on A/B testing methods to test new approaches.
Homework:
1. Select one marketing campaign related to your project.
2. Collect and analyze data for the chosen campaign using the learned tools and methods.
3. Prepare a detailed report evaluating the campaign’s effectiveness and providing recommendations for optimization.
4. Create a plan for implementing A/B testing to improve the campaign.
Lesson 10: Optimizing Processes and Resources
Objectives of the lesson:
– Learn how to analyze and optimize business processes in a project to increase efficiency.
– Develop strategies for more effective use of resources.
– Implement changes that will reduce costs and improve work quality.
Lesson overview:
In this lesson, participants will learn how to optimize workflows and resources in their projects. It includes theoretical study of optimization methods and practical exercises for applying them. Participants will learn how to use different tools and approaches, such as Lean, Six Sigma, and Kaizen, to eliminate waste and increase process productivity.
Lesson structure:
1. Introduction to process optimization methods:
– Overview of Lean, Six Sigma, and Kaizen methods.
– Understanding the principles of minimizing waste and adding value for the customer.
2. Analyzing current processes:
– Instructions for collecting data on current business processes.
– Conducting brainstorming sessions to identify bottlenecks and inefficient operations.
3. Practical application of optimization tools:
– Group exercises using real examples to identify improvement opportunities.
– Applying process flow and data analysis methods to determine necessary changes.
4. Developing an optimization plan:
– Creating a detailed action plan for optimizing selected processes.
– Developing metrics to measure the effectiveness of the implemented changes.
5. Implementing and monitoring changes:
– Planning steps for implementing improvements.
– Discussing ways to monitor and evaluate the impact of changes on process performance.
Homework:
1. Choose one of the key processes in your project for optimization.
2. Apply Lean or Six Sigma methods to analyze and identify potential improvements.
3. Develop and present an optimization plan, including expected results and metrics to measure success.
4. Prepare a presentation of the optimization plan for discussion with leadership and other stakeholders.
Lesson 11: Building a Long-term Growth Strategy and Course Reflection
Objectives of the lesson:
– Develop a long-term strategy for sustainable project growth.
– Learn how to forecast trends and adapt strategy to changing market conditions.
– Reflect on the course to evaluate what worked well and what could be improved.
Lesson overview:
In this lesson, participants will focus on building a long-term strategy for their projects to ensure not only survival in a competitive environment but also success. The lesson includes analyzing trends, identifying potential markets for expansion, and planning innovations. Additionally, a reflection session on the course will be conducted to improve future iterations and teaching methods.
Lesson structure:
1. Introduction to strategic planning:
– Overview of key elements of long-term strategic planning.
– Reviewing tools for analyzing external and internal environments (PEST analysis, SWOT analysis).
2. Developing a long-term strategy:
– Group work on creating a growth strategy, including innovations, market expansion, and product development.
– Identifying key performance indicators (KPIs) to monitor strategy progress.
3. Course reflection:
– Discussion on what worked well throughout the course and what could be improved.
– Gathering feedback from participants about course content, teaching methods, and organization of the lessons.
4. Planning future actions:
– Creating an action plan for each participant based on the developed strategy.
– Developing approaches for monitoring and adjusting the strategy as business conditions change.
Homework:
1. Finalize the long-term growth strategy based on feedback and lesson analysis.
2. Prepare a presentation of the long-term strategy for company leadership or potential investors.
3. Write a reflective report on personal achievements during the course and plans for future development.
Lesson 12: Project Review and Preparing the Report for the Resume
Objectives of the lesson:
– Summarize and assess the overall success of the project, considering all previous lessons.
– Learn how to format the project results for inclusion in a professional resume.
– Plan the participants’ further development based on the skills they acquired.
Lesson overview:
This is the final lesson of the course, where participants will summarize their work on the project. It includes a detailed analysis of the results, evaluation of the effectiveness of implemented strategies, and preparation of a comprehensive report that can be used in a resume to showcase skills and achievements. The lesson also focuses on planning the participants’ future professional and personal growth.
Lesson structure:
1. Project review:
– Overview and assessment of all project stages.
– Analysis of how the results align with the initially set goals.
2. Preparing the report for the resume:
– Developing the structure and content of a professional portfolio.
– Writing descriptions of the project, key achievements, tools, and technologies used.
3. Reflection and feedback:
– Discussion of successes and challenges participants faced during the course.
– Gathering and analyzing feedback from participants to improve future training programs.
4. Planning further development:
– Creating individual development plans for the next 3, 6, and 12 months.
– Discussing opportunities to apply the acquired skills in their current careers or when launching new projects.
Homework:
1. Short-term plan (3 months):
– Implement improvements in the current project based on the knowledge gained.
– Participate in professional seminars and courses to deepen specialized skills.
2. Mid-term plan (6 months):
– Start a new project or initiative using the skills learned in the course.
– Expand professional networking and attend industry conferences and events.
3. Long-term plan (12 months):
– Evaluate the achievements of the new project and adjust the development strategy.
– Prepare and publish articles or research on specialized topics related to the project.